Marketing (BS)

Program Educational Goals

The marketing major is designed to provide students with the key frameworks for marketing decision-making in a fast-changing world. The program uses course grades and assessments of assignments in key courses, and an assessment of learning in the senior year to ensure that the program standards are met.

Students who successfully complete this program will be able to:

Demonstrate knowledge of marketing concepts.
Analyze and interpret data for making marketing decisions.
Make comprehensive recommendations that are fully supported using quantitative evaluative evidence.
Communicate the results persuasively.

Four Year Plan

Please refer to the Four-Year Plan for departmental recommended path toward graduation.

University Requirements:

ENGL 110 - First-Year Writing (C- minimum)
First Year Seminar (FYS) (0-4 credits)
Discovery Learning Experience (DLE) (three credits)
Multicultural Requirement (three credits)
University Breadth Requirements (C- minimum):
- Creative Arts and Humanities (three credits)
- History and Cultural Change (three credits)
- Social and Behavioral Sciences (three credits)
- Mathematics, Natural Sciences, and Technology (three credits)
Capstone Experience

Major Requirements:

Applicability of transfer coursework to Lerner majors: Coursework at the 300-level or higher may be transferred from AACSB-accredited institutions only unless credit is earned through an approved articulation agreement or approved study abroad program. Courses at the 100- and 200-level may be transferred from any institution following UD’s standard transfer credit policy.

Only one of the following courses may be transferred: BUAD 301, BUAD 302, BUAD 476, BUAD 479, BUAD 351, BUAD 470, BUAD 471, BUAD 472, BUAD 473, BUAD 474, BUAD 475, BUAD 477, BUAD 478.

Only two of the following courses may be transferred: ACCT 207, ACCT 208, ACCT315, ACCT 352, BUAD 306, BUAD 309, ECON 101, ECON 103, FINC 311, MISY 160, MISY 261.

BUAD 441 must be completed at the University of Delaware.

All required courses for the major will have a grade minimum of C-. This includes all breadth classes and other required coursework (besides free elective courses).

Major Breadth Requirements:

Twelve credits of Creative Arts and Humanities, and/or History and Cultural Change, and/or foreign language courses. Foreign language courses can include ARAB, FREN, CHIN, GRMN, GREK, HEBR, ITAL, JAPN, KORE, LATN, PORT, RUSS, SPAN at the 100-level or above. Courses used to fulfill the University breadth requirements above may also be used to fulfill this major breadth requirement.
Nine credits from Social & Behavioral Sciences. Courses used to fulfill the University breadth requirements above may also be used to fulfill this major breadth requirement excluding ECON 101 , ECON 103 , BUAD 301 , BUAD 309 , PSYC 100 .
PSYC 100 - General Psychology Credit(s): 3
Seven credits from Mathematics, Natural Sciences, and Technology, including one Lab credit (ECON 415 , CISC, STAT, and MATH courses may not apply). Courses used to fulfill the University breadth requirements above may also be used to fulfill this major breadth requirement. Acceptable courses to satisfy lab requirement include:
ARTC 210 - Science of Color Phenomena Credit(s): 4
BISC 104 - Principles of Biology with Laboratory Credit(s): 4
BISC 113 - General Biology Laboratory Credit(s): 1
BISC 115 - Human Heredity and Development Laboratory Credit(s): 1
BISC 116 - Elementary Human Physiology Laboratory Credit(s): 1
BISC 117 - Elementary Evolutionary Ecology Laboratory Credit(s): 1
BISC 207 - Introductory Biology I Credit(s): 3
BISC 208 - Introductory Biology II Credit(s): 3
BISC 217 - Introductory Biology I Laboratory Credit(s): 1
BISC 218 - Introductory Biology II Laboratory Credit(s): 1
CHEM 131 - General Chemistry Laboratory Credit(s): 1
CHEM 132 - General Chemistry Laboratory Credit(s): 1
CHEM 133 - General Chemistry Laboratory Credit(s): 1
CHEM 134 - General Chemistry Laboratory Credit(s): 1
ENWC 215 - Insects and Society Laboratory Credit(s): 1
GEOG 111 - Physical Geography Laboratory Credit(s): 1
GEOG 152 - Climate and Life Credit(s): 4
GEOG 221 - Meteorology Lab Credit(s): 1
GEOL 107 - Geology of Dynamic Earth Credit(s): 4
GEOL 110 - Earth’s Evolving Systems Credit(s): 4
GEOL 113 - Earth Science Credit(s): 4
GEOL 115 - Geological Hazards Laboratory Credit(s): 1
KAAP 309 - Human Anatomy and Physiology I Credit(s): 4
KAAP 310 - Human Anatomy & Physiology II Credit(s): 4
PHYS 133 - Introduction to Astronomy Credit(s): 4
PHYS 203 - Fundamentals of Physics with Biomedical Applications I Credit(s): 4
PHYS 204 - Fundamentals of Physics with Biomedical Applications II Credit(s): 4
PHYS 221 - Introductory Physics Laboratory I Credit(s): 1
PHYS 222 - Introductory Physics Laboratory II Credit(s): 1
PHYS 227 - Fundamentals of Physics Laboratory I Credit(s): 1
PHYS 228 - Fundamentials of Physics Laboratory II Credit(s): 1
SCEN 101 - Physical Science Credit(s): 4
SCEN 102 - Physical Science Credit(s): 4
SCEN 105 - Science on the Scene Credit(s): 4
SCEN 107 - Snack Science Credit(s): 4
SCEN 109 - Art of Botany Credit(s): 4
SCEN 111 - Revolutionary Science Credit(s): 4
SCEN 115 - Origami Science Fablab/Makerspace Credit(s): 4
SCEN 117 - Citizen Science Credit(s): 4
SCEN 119 - Transforming Solar Energy Credit(s): 4

Related Coursework:

C- required in all courses.

COMM 212 - Public Speaking & Professional Presentation Credit(s): 3
or
HOSP 230 - Executive Presentations and Professional Development Credit(s): 3
MATH 221 - Calculus I Credit(s): 3
or
MATH 241 - Analytic Geometry and Calculus A Credit(s): 4
or
MATH 232 - Integrated Calculus IB Credit(s): 3
MISY 262 - Fundamentals of Business Analytics Credit(s): 3
STAT 200 - Basic Statistical Practice Credit(s): 3

Business Core:

Minimum grade C- required in all business core courses.

ACCT 207 - Accounting I Credit(s): 3
ACCT 208 - Accounting II Credit(s): 3
ACCT 352 - Law and Social Issues in Business Credit(s): 3
BUAD 110 - Basics of Business Credit(s): 3 (FYS)
BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 306 - Introduction to Operations Management Credit(s): 3
BUAD 309 - Organizational Behavior Credit(s): 3
BUAD 441 - Strategic Management Credit(s): 3
ECON 101 - Introduction to Microeconomics Credit(s): 3
ECON 103 - Introduction to Macroeconomics Credit(s): 3
FINC 311 - Principles of Finance Credit(s): 3
MISY 160 - Business Computing Fundamentals Credit(s): 3
MISY 261 - Introduction to Management Information Systems Credit(s): 3

Marketing Core:

Minimum grade C-.

BUAD 302 - Marketing Research Credit(s): 3
BUAD 476 - Marketing Analytics Credit(s): 3
BUAD 479 - Marketing Strategy for the Firm Credit(s): 3

Three of the following courses:

Minimum grade of C-.

Must include either BUAD 471 or BUAD 473 .

BUAD 470 - Introduction to Personal Selling Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
BUAD 472 - Marketing, Society and the Environment Credit(s): 3
BUAD 473 - Consumer Behavior Credit(s): 3
BUAD 474 - Marketing Channels and Retailing Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
BUAD 477 - Digital Marketing Credit(s): 3
BUAD 478 - Field Projects in Marketing Credit(s): 3
ENTR 351 - Entrepreneurial Marketing Credit(s): 3

International Theme Elective:

One of the following:

ACCT 395 - Seminar: International Accounting Credit(s): 3
ACCT 483 - Introduction to International Accounting Credit(s): 3
BUAD 383 - Seminar on International Business Credit(s): 3
BUAD 384 - GLOBALIZATION AND BUSINESS Credit(s): 3
BUAD 386 - Managing the Global Enterprise Credit(s): 3
BUAD 391 - Seminar on International Management Credit(s): 3
BUAD 393 - Seminar on International Marketing Management Credit(s): 3
BUAD 394 - Seminar on International Operations Management Credit(s): 3
BUAD 425 - Current Issues in Global Business Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
ECON 311 - Economics of Developing Countries Credit(s): 3
ECON 340 - International Economics Credit(s): 3
ECON 441 - International Trade Credit(s): 3
ECON 443 - International Monetary Economics Credit(s): 3
FINC 392 - Seminar on International Financial Management Credit(s): 3
FINC 415 - International Finance Credit(s): 3

Professional Electives:

One ACCT, BUAD, ECON, ENTR, FINC, MISY, or SPMT courses (at the 300-level or higher) (three credits). C- required.
- One ECON course at the 200-level or higher and/or one ENTR course may be applied to the Professional Electives. If ECON is used as a Professional Elective, an ECON may NOT be used as an International course.
- ACCT, BUAD, ECON, ENTR, FINC or MISY electives are 300-level or higher courses offered through the departments of Accounting & MIS, Business Administration, Economics and Finance. ACCT 302 , ACCT 351 and ACCT 351 do not count toward degree for majors.
- Cross-listed courses may apply.
- Courses used to satisfy other major requirements may not satisfy this Professional Elective requirement.

Electives:

After required courses are completed, sufficient credits must be taken to meet the minimum credits required for the degree and no more than two credits can be from HBNS 120 .

Only one of MISY 261 or ACCT 302 may be used towards minimum total credits in this major.