|
|
2025-2026 Undergraduate Catalog
Global Business - Marketing Concentration (BS)
|
|
 Return to: Alfred Lerner College of Business and Economics
Global Business, Marketing Concentration
Knowledge
- Understand the global business environment: Interpret theoretical frameworks and assess practical perspectives on globalization and international business.
- Analyze international business activities: Evaluate how managers direct activities efficiently, effectively, responsibly, and ethically. Integrate concepts and tools to analyze the challenge and opportunity of managing international operations.
- Build a foundation for career readiness: Develop a comprehensive understanding of models, frameworks, and strategies to prepare and position oneself for professional success.
- Apply marketing principles globally: Use marketing frameworks to analyze consumer behavior, brand positioning, and promotional strategies across diverse international markets.
Skills
- Develop critical thinking and problem-solving skills: Enhance complex problem-solving, critical thinking, creativity, and integrated reasoning.
- Improve communication and collaboration: Enhance communication, adaptability, collaboration, and listening skills.
- Enhance digital fluency: Improve digital competencies, data visualization, and digital curation skills.
- Gain practical experience: Develop leadership, management, and presentation skills through experiential learning activities.
- Strengthen professional adaptability: Develop the skills to align personal strengths with career opportunities in the global market.
- Strengthen marketing skills: Build expertise in crafting customer-centric campaigns and leveraging digital tools to enhance market reach.
Abilities
- Solve complex problems: Enhance the ability to organize, interpret, and synthesize information from multiple sources to optimize decision-making.
- Enhance decision-making: Build digital literacy and sharpen decision-making abilities to support effective business practices.
- Optimize for career growth: Improve abilities for strategically navigating career advancement and professional development.
- Leverage marketing insights: Develop the ability to analyze market data, adapt strategies, and optimize campaign performance in competitive global environments.
Perspectives
- Develop global and cultural awareness: Develop a global mindset and cultural sensitivity to interpret and engage different people, processes, and perspectives.
- Apply business knowledge strategically: Sharpen your business mindset, think strategically about companies in a global context, and understand how one translates aspirations into action.
- Adapt to different contexts: Enhance sensitivity to various global and local contexts to optimize adapting practices and principles to different people and places.
- Position for professional success: Incorporate insights that enhance professional positioning and readiness for success in the business world.
- Integrate marketing insights with strategy: Use marketing principles to align consumer behavior insights with broader business strategies in global markets.
|
Global Business Major Requirements (Shared Core)
Major Requirements
Some of the University requirements may be met by the Major Requirements. Students should consult with their advisor. All required courses for the major will have a grade minimum of C-. This includes all breadth classes and other required coursework.
Coursework at the 300-level or higher may be transferred from AACSB-accredited institutions only unless credit is earned through an approved articulation agreement or approved study abroad program. Courses at the 100- and 200-level may be transferred from any institution following UD’s standard transfer credit policy. Only one course from the following list may be transferred: ACCT 395, BUAD 384, BUAD 386, BUAD 391, BUAD 393, BUAD 394, BUAD 425, BUAD 475, ECON 311, ECON 342, FINC 392, SPTM 416. Only two of the following courses may be transferred: ACCT 207, ACCT 208, ACCT 352, BUAD 301, BUAD 306, BUAD 309, ECON 101, ECON 103, FINC 311, MISY 160, MISY 261. BUAD 441 must be completed at the University of Delaware.
Major Breadth
- Social and Behavioral Science electives (6 credits)
- Courses used to fulfill the University breadth requirements above may also be used to fulfill this major breadth requirement excluding ECON 101, ECON 103, BUAD 301, BUAD 309.
- Math, Natural Science, and Technology (3 credits)
- Courses used to fulfill the University breadth requirements above may also be used to fulfill this major breadth requirement, excluding MATH 221, MATH 231, MATH 232, MATH 241 and STAT 200.
- Cultural Competence Elective (3 credits)
- Choose one of the following:
Global Business Elective
- Courses used to satisfy the Global Business elective requirement may not also be applied toward fulfilling the requirements of a concentration.
- Students must select distinct courses to meet the requirements of both the Global Business elective and their chosen concentration.
- Choose one of the following for 3 credits:
Global Perspectives Course
Choose one of the following for 3 credits:
Marketing Concentration
Three of the four concentration courses must be completed at the University of Delaware
Electives
After required courses are completed, sufficient credits must be taken to meet the minimum credits required. - No more than two credits can be from HBNS 120 .
- Only one of MISY 261 or ACCT 302 will count toward total credits.
- If a student elects to take an eligible free elective course Pass/Fail, a maximum of one P/F course (3 to 4-credits) may be taken each semester. This is in addition to courses offered only on a P/F basis.
- Excess credits from any category above may be applied.
Credits to Total a Minimum of 120
Last Revised for the 2025-2025 Academic Year
|
Return to: Alfred Lerner College of Business and Economics
|
|
